Instagram, Facebook and Linkedin offer unparalleled marketing advantages to companies of all sizes.

However, many companies struggle to translate their marketing efforts into real, tangible ROI for two main reasons:

They lack the experience, insight and skills required for effective social media management.
They do not have the time to publish quality content and engage with their audience consistently.

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Yes, IrBox offers you a complete social media marketing service: we set up your social media accounts, identify your target, create content and set up your ads with your bidding strategy for the best results, but most importantly, we give you more time to focus on what you do best.
We ensure a smooth implementation of your social media ad campaigns. We help you identify and refine your target audience, explain the different options for ad targeting, and create compelling ad texts with professional images and graphics.
FACEBOOK
FACEBOOK ADS
INSTAGRAM
LINKEDIN

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The steps of social profile management


Analysis

We analyse your website and business topics and identify your target audience. Analysis of social network accounts, if the page already exists. We analyse competitors.


Strategy

We define the objectives of advertising campaigns and coordinate the strategy and media plan.


Design

We are experts in creating from scratch or enhancing existing social accounts, focusing on quality content that is in tune with your brand. It includes creating a social media marketing calendar, community engagement and connection building.


Launching campaigns

We launch an advertising campaign and set up analysis programmes to monitor the effectiveness of the movement as a whole and its elements.


Optimisation

We optimise insufficiently effective advertisements and reallocate the budget. We also constantly monitor the various innovations in social networks and add those that can improve performance to the strategy.


Reporting

We provide reports on the work done and progress achieved. We offer ways to improve the campaign and an action plan for the future.


Why is social media marketing important?

Social media users: 4.62 billion people are using social platforms, about 58.4% of the world’s population, up more than 10% from last year (+424 million people).

The growth of social platform users has more than tripled in the last ten years, from 1.48 billion in 2012 to 4.62 billion in January 2022, an annual average of 12%. Facebook remains the most used platform globally, with 2.91 billion as of October 2021. It has been a growth of 6.2% in the last year (+170 million users).

Let’s look at the statistics:

%
of millennials continue to be the generation with the highest use of social media and complete access to smartphones
%
of marketers believe their social media marketing efforts have been 'somewhat effective' or 'very practical for their business
%
of social users use them to search for products
%
of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family
%
of all social media users access social channels via mobile devices

Benefits of social media management

Increase your brand awareness

Implementing a social media strategy will significantly increase your brand awareness by engaging with a broad consumer audience. Creating social media profiles for your company will allow you to interact with others. Ask employees, business partners and sponsors to ‘like’ and ‘share’ your page and start building your reputation as a company. We will introduce each shared post to a new network of people who can become potential customers. 

Build your reputation as a thought leader

Posting content on social media that is well-written and exciting can help you develop a reputation as an expert in your field. When your social media campaign aligns with other marketing efforts, we will highlight your expertise, and you will gain followers. Connecting directly with your customers creates a relationship they will value, allowing you to become an influencer in your industry.

Increase inbound traffic to your website

Every social media profile you add to your marketing mix is a gateway to your website. Every time you publish new content, it is another opportunity to acquire a new customer. Each social media platform offers a different set of people with diverse backgrounds and behaviours. Spreading your content across other platforms allows these people to reach your company organically.

Generate more contacts

Lead generation is an essential benefit for companies that many social networks offer advertising formats specifically designed to collect contacts.

Increase sales

As the number of people using social media, grows and social selling tools evolve, social networks will become increasingly important for product search and e-commerce.

Reputation management

Your customers are already talking about you on social media networks. If you are vigilant, you can seize on critical social posts about your brand to highlight the positives and address the negatives before they become a problem.

Engaging your audience

Social media allows you to interact directly with customers and fans and vice versa.
On social media, you must engage with customers and followers to keep them interested. Stay active and respond to comments and questions on your social media posts to suit your brand.

Learn more about your customers

Social media generate a massive amount of data about your customers in real-time. They offer analytics that provides demographic information about the people who interact with your account. It can help you adapt your social media marketing strategy to better speak to your audience.

Monitor the competition

It is also essential to know what clients say about your competitors. It also means knowing when your competitors launch new products, run promotions and release recent reports. You might spot problems with their products that you could solve, thus winning new customers.

Reporting

ROI is easier to monitor on social platforms. With social media analysis tools, you can see the full impact of your activities. You can track website traffic generated by social media, conversions, email subscriptions and the results of advertising campaigns.

Targeted advertising and retargeting

Social ads offer powerful targeting options to reach the right audience and make the most of your budget. With demographic, geographic, language and even online behavioural information, you can target specific groups of potential customers by creating messages that appeal to their needs and paying only for the audience you want to reach. Using tracking tools, you can show customers who have abandoned an order for the exact products they browsed on your website or placed in their shopping cart.

Higher conversion rates

People use social media platforms to stay in touch with their friends, family and communities; why not include your brand? Customers are more than likely to mention it to a friend when your products or services are needed, thus providing your company with social proof of its quality.

Improving search engine rankings

Search engine optimisation is essential for getting traffic to your company’s website. Ranking high for keywords will generate positive results for your business. To rank better through social media, create high-quality authentic content such as blogs, infographics, case studies, business information, and employee photos that complement your targeted keywords. You will build a social media community where followers will ‘like’ and ‘share’ your content. You will have more opportunities to connect with industry influencers who will write about your business and provide backlinks, thus increasing your search engine rankings.

Improved customer satisfaction

Customers appreciate being able to communicate directly with a company’s staff rather than being limited to an automated response. It shows that you are attentive to your visitors’ needs and aim to provide the best possible experience. It is an opportunity to demonstrate your customer focus publicly. Social media allows you to address the issue in an authentic interpersonal dialogue.

Increased brand authority

When consumers see your company posting on social media, especially responding to customers and posting original content, you appear more credible. Regularly interacting with customers shows that your company cares about their satisfaction and is willing to answer their questions. Customers who are pleased with a product or service often talk about it, sharing their opinion on social media. If customers mention your company on social media, you will publicise it and show new visitors your value and brand authority.

Our social media services include:

Creating and setting up accounts on the social media platforms defined in the work plan

Managing questions, comments, posts and reviews on social media

Monthly ad creation on social platforms

Monitoring to ensure campaigns are in line with strategy, timing and objectives

Monthly consultation to discuss trends, strategies and performance to improve the success of your business

Creation of customised graphics to be included in posts

Creating content with images and videos consistent with your objectives to be shared on your social platforms

Customised monthly analytical reporting on the growth of your business

Daily supervision of campaigns, promotions, partnerships, influencer initiatives and online events

Do you have any doubts?

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