1. Gathering Of Information
Knowing your company and logo design needs is very important in giving you the logo you want! For this reason, I am sending you a complete questionnaire to fill out which will help me during the design process.
2. Research and analysis
Next, we summarize this information and fill in the gaps with industry research. I also follow logo design trends to analyze popular logos for concept, font and color.
3. Concepts and finalization
Then comes the brainstorming! Sample concepts are created. I send these samples to the customer for evaluation. I also assist the client in the selection process and reviews if required. Then I finalize the final logo and send you all the high quality files!
4. Retouching process
I interview the client to understand the process that led to the retouching decision. Next, I select the components of the existing design that can be integrated into the new one. This helps in brand appeal. Then I pass the fonts the primary colors, the accent colors and the new emblem to be created.
Finally, the concept is presented to the customer for review. I make quick changes as and when required.