How important is your company’s logo?

Your logo is like your digital footprint: unique to your company, it conveys who you are and creates an impression that will always last, provides the foundation for your ever-growing business.

Why you shouldn’t wait?

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The advantages of having a custom logo

Create a great first impression!

The style, font, colour and size of a company logo say a lot.
That’s why a professional logo designer is essential to give a virtual icon. The icon sends your message into the marketplace and encapsulates the consumer’s mind.
In the business world, first impressions are essential. You can benefit from an eye-catching company logo to make the first impression count.

Your logo helps you stand out from your competitors!

The most valuable weapon for any organisation is its logo. For example, how many pizzerias do you remember? But a logo with an Italian chef with a long hat and a white smile immediately comes to mind whenever you hear the word ‘Pizza’. Consumers perceive your company in the same way.
If your logo design is amateurish in appearance, it will diminish your perception in the market. So, a professional logo designer helps your company stand out through your logo.

Make your organisation memorable!

When a client meets you through your business card, they have high expectations. When you serve them exceptionally, you automatically become a memorable organisation in their eyes. You can record their experience and use it as a marketing tool through various social media platforms.

Keeps your customers loyal!

A familiar but recognisable logo builds brand loyalty and accompanies your company for the long term. It promotes your brand and provides quality service consistently; it inspires and supports your organisation’s core values. Through your distinct logo, you can easily label yourself as a ‘brand’ or a trustworthy entity.

Brand loyalty is a huge intangible asset. The good comes out only when you register your business in the eyes of customers. Therefore, the company logo benefits you in the virtual registration of your brand.

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Logo Design Process

Logo Design Process


Gathering Of Information

Knowing your company and logo design needs is very important in giving you the logo you want! For this reason, I am sending you a complete questionnaire to fill out which will help me during the design process.


Research and analysis

Next, we summarize this information and fill in the gaps with industry research. I also follow logo design trends to analyze popular logos for concept, font and color.


Concepts and finalization

Then comes the brainstorming! Sample concepts are created. I send these samples to the customer for evaluation. I also assist the client in the selection process and reviews if required. Then I finalize the final logo and send you all the high quality files!


Retouching process

I interview the client to understand the process that led to the retouching decision. Next, I select the components of the existing design that can be integrated into the new one. This helps in brand appeal. Then I pass the fonts the primary colors, the accent colors and the new emblem to be created.

Finally, the concept is presented to the customer for review. I make quick changes as and when required.

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Examples of logos we made

Find out what customers say about me

Irina was able to convince me and managed to do a complete restyling of my professional image, taking care of a portfolio site translated into different languages in a professional way: Italian, Russian and English.…
Anastasia Pomazan
Anastasia Pomazan
MakeUp Artist
Irina exceeded our expectations! She completed everything in a short time, with great attention to detail and creativity, it seemed like she was an extension of our team.
Roberto Mancini
Roberto Mancini
Founder Expolog
We have collaborated with Irina for over 2 years and will never use another web design company. Irina is a practical, creative and reliable professional.
Dr. Renato Ventura
Dr. Renato Ventura
President of Tartavela - Volunteer Organization

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